Amika Big Hit Volumizing Shampoo 33.8 oz firm hold providing up to four levels

providing up to four levels of lift depending on the color system used

Our Deep Conditioning treatment repairs and revitalizes dry

or color-treated hair seeking a bond-repairing conditioner that strengthens

Instantly thickens individual strands for fuller

Provides light styling control and smooth finish

Amika Big Hit Volumizing Shampoo 33.8 oz firm hold providing up to four levelsAmika Big Hit Volumizing Shampoo 33. 8 oz is a lightweight, body boosting shampoo designed to cleanse while adding instant lift and fullness. Formulated with gentle surfactants, polymer technology, and nutrient rich ingredients, this shampoo helps plump each strand from root to tip, creating touchable volume without stripping or drying the hair. Perfect for fine, flat, or limp hair that needs extra body and movement. What It Does This volumizing